Hazel Hall - getting real about social media
What we are not going to do is as important as what we are going to do.
Clay Shirky – Cognitive surplus
Social media are not an alternative life, they are part of it
How social media can influence life. Finding people to talk to on the train with twitter. Facebook updates in a family that lives far away from each other.
Information + People
To what extent are we genuinly engaging with library stakeholders?
a) Social media currently provide additional platforms for traditional information delivery
b) Sophisticated personal professional application of social media demonstrates potential for further innovation in services.
c) How we concieve relationships will dertermine the boundaries of service innovation
New Knowledge happens at the boundaries – meeting people with different background
Long term effects of social media difficult to predict
Social media is “just another” techonology application
We still dont know the effects of the printing press
Our tools cannot keep up with the quantity of information
Example: Wikipedia as a site of breaking news
Twitter accpetance – five stages: denial, presence, dumping, conversing
Snapshot of 2010 research – pockets of sophisticated personal professional use
Library services delivery: Function, not tool
The search principle blog
current awareness on twitter – twinforming – not tweeting, just putting out information
Where is user participation as opposed to consumption? The Question of the Day!
New forms of interatcion – example – Facebook Geek the Library
We are all part of the reality: develop our users – develop ourselves
Umar Ruhi, PhD: http://www.umar.biz
We steward – we accept flux&beta – we collaborate
Tactics vary: Networked cells vs. conventional action amonst large groups
Develop stakeholder participation: lead communities
They (users) are here (in the library) with mobiles and wireless
They do it because it is useful – because humans like making and sharing things
Changed her mind about following on twitter – from strategic following to a more open approach – use lists to organize, increase peripheral vision and understanding context
For interacting with students – Facebook rules
Biggest risk? Missing the boat!